Beldent gum has done a interesting experiment on “chewing gum”. The company conducted a experiment at the Museum of Contemporary Art in Buenos Aires. Several pairs of identical twins were shown in the art installation with one difference. One of them is chewing gum and the other is not. Visitors had to answer questions base on the twin’s appearance, such as ” Which one is invited to more parties?”, “Which one is a better boss” and “Which one is more likely to give you a raise?”.
The one chewing gum is perceived to be nicer, happier, and more popular person.
Chewing gum really does make someone look better.
This experiment is in a form of art yet very powerful. It digs deep into the social stigma(chewing gum make someone look bad/in-respectful) and show us the truth. Beldent has done an excellent job telling the truth.
More gum for me in the future, you?
【KINGSTON】 2013 ADVERTISING, A MEMORY TO REMEMBER
Months ago, I read this story on the news paper.
The old lady sits on the platform bench in a London subway station day after day, just to hear her husband’s voice “mind the gap”. One day, she find out London subway system has changed the “mind the gap” announcement. Her wish to hear her husband’s voice again has touched many people’s heart and prompted the London subway system to restore a 40 years old recording.
Kington, the technology company, turns this story into a touching Ad.
“Travelers we are, in the journey of memory. Aboard together we might and get off at different times. Still, memory lingers.”
This advertisement is touching and effective. After I watched this ad, I will never forget that golden Kingston flash drive in the old lady’s hand. It naturally blends the real story with Kingston’s brand. This ad touches on the product benefits and emotional benefits of the brand. It was so smart for them to catch this story and turn it into a successful brand advertisement.
Memory is timeless. Time really has a way to make things slip away,but our heart and technology can help us remember every moment of our life.
Everyday, every minute, every second make up our memory. Start to appreciate things you have, the ones who loves you and ones you love. Say yes to your life and open for something new to happen.
Enjoy this Ad! Happy thanksgiving!