Imagination in Style

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David Meerman Scott popularized the term “newsjacking“. He defines it as the process of injecting your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. Newsjacking is a tactical, short-term, low rewarded marketing tool. When I first heard the concept of newsjacking, I thought of the techniques of surfing. Back in the days, my coach taught me to observe the waves and… Read More

“People will forget what you said, people will forget what you did,but people will never forget how you made them feel.” -Maya Angelou Emotional memory will stay with us the longest. As marketers, we want to make our brands most appealing or most memorable. How can we use people’s emotion to capture their attention? After the Superbowl, almost all my classmates would talk about the Budweiser Puppy Love commercial. It tells a… Read More

“Due to the replacement of the water pipe, we will be out of water from 1o:00 am – 3:00pm during the day.” My apartment building sent out an email last week, I carelessly deleted it without a glance. Maybe I was thinking I could live without water for just an couple hours, ha, I was wrong. When you always have your loved one around, you will not realize how important he/she is…. Read More