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David Meerman Scott popularized the term “newsjacking“. He defines it as the process of injecting your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. Newsjacking is a tactical, short-term, low rewarded marketing tool. When I first heard the concept of newsjacking, I thought of the techniques of surfing. Back in the days, my coach taught me to observe the waves and… Read More